Sandra Oveissi Portfolio photo

UX Designer, Researcher & Front-End Developer

I'm an experienced and passionate UX designer from Melbourne with over 10-years of experience working across a range of creative fields. I've worked in innovative project teams designing and developing software for healthcare, education, government, and lifestyle industries.

I have both UX design and front-end development skills. I'm passionate about engaging with customers and listening to their pain points to design intuitive online experiences. I value putting customers at the forefront of every decision. I can think big picture as well as take an iterative detail focussed approach.

I’m a relentless problem solver with unquenchable curiosity who can't help but analyse and try to improve everything I see.

How I work


Observe, Listen, Discover & Strategise

Design & Prototype

Collaborate, Concept, Define & Test


Implement & Measure

Current Projects

APEC App Challenge

I was invited to join the APEC App Challenge 2022 as a mentor, organiser and alumni member, held in Thailand. The event is a collaboration between APEC, The Asia Foundation and Google to inspire developers to tackle real-world problems.


One of the founding members responsible for the design and implementation of the DMAP website and leading the UX/UI Design for ‘Let’s Code Asia’ Project. ‘Let’s Code Asia’ is focusing on expanding access to coding language learning, particularly among school students. Our goal is to inspire and mentor children’s interest in digital fields and prepare them for a brighter future.

WVA Portal Redesign

World Vision Australia (WVA) has a goal of revitalizing the sponsor experience and maintaining sponsor retention. Therefore, we are working on providing more automated impact data and the ideal sponsor experience.

WVA new Portal
Sandra at APEC App Challenge 2022

DMAP is a community of Software Engineers, Designers, and Developers who want to empower digital innovation across the Asia-Pacific region.

Skills and Experience

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User Research

Conducting user research: Surveys, Interviews, Field studies, Card sorting, Guerilla testing and user shadowing
Workshop facilitation
Proficiency in WCAG

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UX Design

Wireframing and diagramming tools: Miro board, Pop App
Prototyping tools: Figma, Adobe XD and Axure
Graphics tools: GIMP

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User Testing

Writing effective test plans
Conducting and analysing in-person and remote user testing sessions: Moderated, Unmoderated and A/B testing

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App Development

Programming languages:
JavaScript, jQuery
Perl, PHP, ASP, C++, Java, SQL
JS Framworks: Vue, React, Angular

My Education and Career History

User Experience Designer

World Vision Australia (2022 - Present)

Invited by The Asia Foundation and Google to be a mentor for APEC App Challenge 2022

UX Designer and Front-end Developer – Digital Makers Asia Pacific (DMAP)

Front-end Developer and Deployment Manager

World Vision Australia (2019 - 2022)

Won 2nd place in Asia-Pacific Economic Cooperation App challenge 2021 - Travelling smart during Covid-19

UX Designer and Front-end Developer – Digital Makers Asia Pacific (DMAP)

Invited to join APEC CEO Summit to launch DMAP, New Zealand 2021

STEM professionals in schools Program member

UX Designer and Front-end Developer

Pharmhos Software (2018 - 2019)

UX Designer and Front-end Developer

Nexus6 Software (2014 - 2018)

ThoughtWorks Level-Up – UX design

Application Designer and Developer

City of Port Philip Council (2012 - 2014)

ThoughtWorks Level-Up – Front-end development

Master of Engineering (Software)

University of Melbourne (2011 - 2012)

Received a Master of Engineering Merit scholarship

Member of Robogals Global

Volunteer at Teachabout and Feskyval (not-for-profit)

Bachelor of Information Systems Engineering

Multimedia University (2006 - 2010)

1st Class Honours


Connect With Me

Contact me